OUR STORY

With FourthWall, Roy Rochlin creates photographic work for interiors that are made to help define and determine how people will experience their surroundings. Each photograph is created specifically for the client, creating a visual message that defines the space as unique and memorable. If a grand scale photograph is chosen, the individual frames are digitally “stitched” together, combining several images of the subject together. The result is a single, high-resolution image that can be enlarged to a super-sized print with remarkably sharp detail.

 

FourthWall began in an unconventional way. Photographer Roy Rochlin was commissioned by Point Performance to photograph an athlete for the walls of its medical practice. Together, Roy and Lynn Klaiman, who commissioned the work, modified and revised the concept which led to the creation of a one-of-a-kind, 4-foot tall, wraparound photograph that now graces three entire walls of the practice. Roy's superb skills at photography and editing and Lynn’s creative aesthetic led to this dazzling final product, a true representation of the medical practice’s vision and character. Clients were regularly asking for the artist's name for their own spaces--and FourthWall, a product and a partnership, was born.

 

Since then Talya, Roy's wife, joined the team. Taking a lead role in the marketing strategy and the creative concepts, Talya's goal is to share FourthWall with the world. Once a collaboration is agreed upon, she will ensure the communication with the client is smooth and clear, and that the creative standard reaches its highest potential.

 

FourthWall is about bringing the client's vision, theme and message to life. Through a personalized collaborative process, FourthWall can help you develop a vision and transform your space. Who you are, what you do or what you represent can be visually and artistically communicated with our custom-created, super-sized, photographic art. Let us help you redefine your space and accentuate your message.